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Prime-Time Metered Market Tuesday Ratings: NBC's Winning Streak Continues (Mediaweek.com) Mediaweek.com - -Ratings Breakdown: Once again, this was far from an Olympic-sized performance. But NBC's winning streak continued, with an advantage last night over second-place Fox of a healthy 1.8 rating points. Third overall in the Tuesday metered markets was CBS, followed by ABC and, of course, the CW. Next week at this time I will have the initial results for 90210! Publ.Date: Wed, 27 Aug 2008 22:34:12 GMT Source: Yahoo.com NBC approves Pickens' "Iran" ad after complaint (Reuters) Reuters - NBC Universal approved an advertisement by T. Boone Pickens entitled "Iran" which questions U.S. dependence on foreign oil, after the oil tycoon complained that the network had rejected it. Publ.Date: Thu, 28 Aug 2008 01:30:28 GMT Source: Yahoo.com National Ratings in Prime-Time: Week of August 18, 2008 (Mediaweek.com) Mediaweek.com - Once again, it was all about the Olympics, with the concluding nights of the 2008 Games from Beijing leading NBC to an advantage of 7.6 million viewers and 48 percent among adults 18-49 over the five competing networks combined (including MyNetworkTV). Comparably, and according to NBC, this is now the most-watched event in U.S. television history. Time will tell, of course, if this huge promotional platform will benefit the network this fall. So far, it did not have a noticeable impact on the debut of America's Toughest Jobs on Monday. Publ.Date: Wed, 27 Aug 2008 22:34:10 GMT Source: Yahoo.com `The Closer' is No. 1 on cable for Aug 18-24 (AP) AP - Rankings for the top 15 programs on cable networks as compiled by Nielsen Media Research for the week of Aug 18-24. Day and start time (EDT) are in parentheses: Publ.Date: Wed, 27 Aug 2008 18:25:10 GMT Source: Yahoo.com

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